Lakme case study


There are many internationally renowned fashion brands. Fashion not only helps to feel good but also increase the confidence level. It has recently grabbed 36 position in the Brand Trust Report, Effective Marketing policies Affordable The prices of these cosmetics are kept in the range Lakme case study a common man.

There is another section which gives videos which throw light on latest fashion and allow one to be on top of all things. This is one of the main reason behind its popularity. About the Company Lakme, is the Indian brand of cosmetics.

Thus the tutorial inspires and helps people in becoming a trend setter. No doubt with effective marketing strategies and social media it will rule the fashion world. These products are designed so that they cause least harm even if used regularly.

Lakme SWOT Analysis, Competitors & USP

They leveraged Vine to capture all the fun moments of Fashion Week through six second videos to create a new experience of Fashion Week for their fans on Twitter. Tata in with the aim to make India self Sufficient in terms of fashion too. This phase focused on creating a buzz about the event, with respect to the theme — Absolute Royal.

This is the reason why the brand holds Lakme saloons all over the nation. Every person on this Earth loves to look alluring. WhatsApp Fashion, The latest trend in clothing, makeup and behaviour.

The Day That Was — A concise version of the entire day featuring the best designers, stand out collections, the show-stoppers and presentations. They can fill a questionare, which helps the brand to understand their needs and taste.

In addition to the above, they also shared content curated from Official Bloggers. All there experiences a user can share with other users via facebook or Twitter.

Lakme is one such internationally acknowledged Indian brand. Lakme provides quality at affordable prices. Conclusion Lakme has thus left no stones unturned in creating flawless products and promoting them. Twit-pics from backstage, model looks, make-up and venue were shared via this hashtag, so that the audience could participate, share, RT and favorite their tweets.

This phase launched the Absolute Royal collection supported with content that was curated at the event. The handbag section allows to collect all the favourite videos watched till now.

Execution The entire campaign was executed in three phases. Promotions by Brand Ambassadors Choosing the most popular Style Diva as their brand promoters increase their trust in the customers.

Social Media Case Study: How Lakme Made their Followers Feel Royal During the Lakme Fashion Week

Business Plans Matchless products Every year Lakme launches captivating products. Social Media Apart from the use of Facebook and Twitter, the brand trust on YouTube for its increase in product sales.

Winners would receive passes to the event, enjoy special royal treatment at the Lakme Pro Stylist Lounge at Fashion Week, and one lucky winner would win a gorgeous Sabyasachi saree.Get inspired by Facebook marketing tools to help your company grow.

Discover how Lakmé successfully grew their business using Facebook ads. Lakme ppt 1. PROJECT ON: 2. ABOUT THE COMPANY: Lakme founded in is anIndian brand of cosmetics,owned by Hindustan Unilever.

Lakme started as a %subsidiary of Tata Group. Tata’s entered into a joint venture with HindustanLever Limited in In Tata sold off theirstakes in Lakme Lever to HLL,for Rs Crore.

Social media case study on how Lakme Fashion Week uses Vine to get the audience to participate & relive Lakme Fashion Week in real-time with live updates.

Request PDF on ResearchGate | Case Study 3: Lakme Pure Defense: An Antipollution Cream | Unilever is known all over the world with a huge product range targeting various segments of.

Lakme SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page. Analysis of Lakme also includes its USP, tagline / slogan and competitors. Free Essay: LAKME CASE STUDY - MARKET & ADVERTISINg OVERVIEW & MARKET SHARE High priestess of sacred Indian temple meets English army officer who's.

Lakme case study
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